Tatcha Fest Music Festival
[Brand Identity]
Year: 2022
Task: Select a brand and devise a promotional event to launch a new project
or sub-brand.
Solution: Tatcha Music Fest is a brand activation in collaboration with Tatcha, where a promotional event was crafted to elevate the launch of the music festival. The concept seamlessly merged UV rays from sunscreen with music waves, utilizing frequency gradients to symbolize intensity. Key elements, including a DJ board's dial, were integrated to visually convey that higher dials equate to stronger waves and rays.
or sub-brand.
Solution: Tatcha Music Fest is a brand activation in collaboration with Tatcha, where a promotional event was crafted to elevate the launch of the music festival. The concept seamlessly merged UV rays from sunscreen with music waves, utilizing frequency gradients to symbolize intensity. Key elements, including a DJ board's dial, were integrated to visually convey that higher dials equate to stronger waves and rays.